The internet is a really luxurious privilege enjoyed by our generation, in which we all have unprecedented access to any information we want, and can communicate in a split second. It is also extremely convenient as we no longer have to line up at banks and can check the currency rates without visiting a forex booth.

Using this extremely versatile medium can seem intimidating at first, with so many options and platforms available, you wouldn’t even know where to start. This is especially true if you are not very tech savvy and even using Photoshop scares and frustrates you.

Of course one of the easiest places to start is your own website or blog, as well as property specific websites that allow agents to advertise. Here are some strategies to make your online marketing more effective

Get That Pro Picture
Forget about blurry, badly lit, badly angled, cut off shots take by your old phone camera. Invest in a reputably branded DSLR and start taking professional pictures of properties for sale. Learn about things like good lighting, white balancing, picture compositions, rule of third, aperture, shutter speed and so on. There are simple online tutorials all over the web so start searching and produce professional pictures today.

Start a Youtube Channel
Shoot engaging and entertaining videos of the property you are selling and make them go viral! Say goodbye to all that stuffy, serious, boring and out of date methods. Wear a panda suit and dance while introducing the best features of the property for sale, or even rap it out as a song!

Build a Facebook Fanpage
Yes, I hear you say “But I’m not a celebrity!” Don’t worry, the point of starting a fan page is to gather followers and spread whatever information more easily. A fan page also allows you to keep your private life separate from the job you are trying to do and keeps things more professional. Make sure all the post in your fan page is kept property related and avoid posting your lunch pictures and holiday selfies.

Twitter is here
Twitter posts are mostly public and its reach can be increased by adding a hashtag to the message you are posting. Twitter is very brief but you can reach a lot more people in a very short time with minimal effort.

Cost Per Click Ads
A cost per click ad is a rather economical method to advertise with a minimal cost whereby the cost of the ad is deducted from a prepaid amount and the ad runs out when enough people have clicked on your ad. Major networks such as Google. Youtube, LinkedIn, Twitter and Facebook all have this concept whereby your ad appears somewhere on their webpage when people search for related keywords.

Here at Durian Property, a Google Pay per Click advertisement package is available when you sign up as VIP agent, so do consider.

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