The power of the internet is so extensive and reaches all corners of the world in this day and age. In fact, it is nearly impossible to find anyone that doesn’t have a social media account or blog. In fact, we’ve come to depend on the internet for every aspect of our lives from finding a location to various apps that dictate all aspects of life from shopping lists to finding pet names.

In terms of the property market, it has definitely taken a life of its own online as more than 90% of property owners in the urban areas found their property through online portals. This has led to real estate agents coming up with innovative and creative ways to market themselves online.

Here are some of the advantages of online property marketing as compared to conventional media such as newspapers, magazines, banners and flyers:

Leading information choice



Studies have shown that home buyers increasingly turn to the internet as their number one source of information when house hunting. This is followed by approaching an agent, reading flyers, TV and radio commercials and driving around looking for banners printed with ‘For Sale’

Wider reach of audience



Advertising on the internet allows you to reach a thousand times more people and ensure that your reach your target client base faster and more specifically, compared to print media which has a limited circulation.

Cheaper on Your Budget



Ultimately put out a print ad or printing flyers and distributing them will cost you more than posting an ad and promoting yourself online through property websites or running your own blog and publicizing it on social media. Plus you don’t have to spend on transport or fuel.

Resource Friendly



Imagine having to distribute flyers door to door under the hot sun, or driving from one location to another to hang banners in the pouring rain. Online marketing can take place in the comfort of your office or home and is easily done without having to step outdoors and face the elements.

More Room for Creativity



Rather than being limited by a printing space where you can only write a brief summary or even a few words only, online marketing lets you detail more information about the property, add more pictures and even add video and other media to personalize your ad, making it more attractive

A truly successful marketing strategy will include online marketing as well as some conventional print media to get your name out there. Everything depends very much on hard work, your friendly personality and a concerted effort to build relationships with your clients. So go out there and meet some clients today !